Samling has wide global reach, having penetrated the markets of Asia, Middle East, the US and Europe. It exports logs, sawn timber, plywood & veneer and finished products to meet the needs of different market segments. The company is continuously strengthening its distribution network through its regional offices, mergers & acquisitions and strategic partnerships.


The most successful of its acquisition is Elegant Living, one of the largest engineered timber flooring distributors in China that has given Samling unparalleled access to this burgeoning market. At the time of the acquisition in 2007, Elegant Living had 350 distributions outlets; by 2013, the number had soared to 1,436.

For more information, visit Elegant Living at www.elegantliving.com.cn


Samling ventured into India in 2009 via a 100% acquisition of Xylos Arteriors Pte Ltd, a manufacturer of engineered wood floorings, deck floorings, composite decking (WPC) and laminated flooring. Xylos Arteriors has successfully participated in trade shows such as Acetech Exhibition and won several awards such as the Best Design Award, Dealer Choice Award and Best Style, Las Vegas.

For more information, visit Xylos at www.xylosindia.com

United States

In the United States, the Group entered into a joint-venture with Masonite International Corporation, an American building products multinational and the world’s leading manufacturer of door skins, It is a winning combination that harnesses Masonite’s renowned manufacturing capabilities with Samling’s vast distribution network to forge leadership in the marketing of premium doorskins worldwide.


Long term strategic partnerships with Itochu Corporation, one of Japan’s leading sogososhas, and property developer Daiken Corporation, have built Samling’s reputation in the Japanese market, where it is recognized as a reliable supplier of quality tropical timber logs and plywood for the construction industry.